Every link tagged the same way
UTM Assist turns your UTM naming rules into a framework your team builds every link from, so sources, mediums and campaign names stay consistent in Google Analytics.
Free during early access. Sign in with Google.
One campaign, three rows in your reports
When people type UTM values by hand, small differences split the same traffic apart. GA4 treats each spelling as its own source or medium, and some land in "Unassigned".
Sources
- fb
Mediums
- paid-social
- paid_social
- Paid Social
Campaign names
- spring_sale_2026
- Spring-Sale-2026
- springsale
How it works
Decide the rules once. Every link after that is built from them.
Set your framework
A short setup wizard walks through where you share links, which sources and mediums you use, and how campaign names are written. Start from a library of common platforms or add your own.
Build links from it
Pick sources and mediums from your approved lists instead of typing them. Values are formatted the same way every time, and anything outside your framework is flagged before the link goes out.
Check what's already in GA4 Coming soon
Connect Google Analytics with read-only access to see where existing tags have split or landed in the wrong channel.